Chocolate
Chocolate
{% if products.length > 1 %}{{ products.length }} results{% endif %}
- Chocolate Daewon Song Portrait Skateboard Deck - 8.25"
- Chocolate Daewon Song Chunk Skateboard Deck - 8.50"
- Chocolate White Lines Pocket T-Shirt - Black
- Chocolate Perez World Is Yours Skateboard Complete - 8.40"
- Chocolate Herrera World Is Yours Skateboard Complete - 8.50"
- Chocolate Swanski Panther T-Shirt - Brown
- Chocolate Daewon Song Portrait Skateboard Complete - 8.25"
- Chocolate Daewon Song Chunk Skateboard Complete - 8.375"
- Chocolate Herrera World Is Yours Skateboard Deck - 8.50"
- Chocolate White Lines Pocket T-Shirt - White
- Chocolate Herrera World Is Yours Skateboard Complete - 8.375"
- Chocolate Perez World Is Yours Skateboard Deck - 8.40"
- Chocolate Herrera World Is Yours Skateboard Deck - 8.375"
- Chocolate Daewon Song Chunk Skateboard Deck - 8.375"
- Chocolate Bandana Conical Skateboard Wheels - 51mm
- Chocolate Sapo Skateboard Wheels - Staple - 55mm
- Chocolate Work Chino Pants - Cocoa
- Chocolate Work Chino Pants - Black
- Chocolate Backpack - Black
- Chocolate Longneck Phillips Hardware - 1"
- Chocolate Longneck Phillips Hardware - 7/8"
- Chocolate Longneck Allen Hardware - 7/8"
- Chocolate Longneck Allen Hardware - 1"
- Chocolate Forever Grip tape - Black
- Chocolate SJ Beamer T-Shirt - Hunter Green
- Chocolate SJ Beamer T-Shirt - White
- Chocolate Mid Chunk T-Shirt - Chocolate
- Chocolate Herrera Know Your Rights Skateboard Deck - 8.375"
- Chocolate Herrera Know Your Rights Skateboard Complete - 8.375"
- Chocolate Swanski Panther T-Shirt - Black
- Chocolate Classic Chunk T-Shirt - White
- Chocolate Classic Chunk T-Shirt - Grey
- Chocolate Classic Chunk T-Shirt - Black II
- Chocolate Unearthed Hecox T-Shirt - Black
- Chocolate Unearthed Hecox T-Shirt - White
- Chocolate Unearthed Hecox T-Shirt - Brown
- Chocolate OG Square T-Shirt - White II
- Chocolate OG Square T-Shirt - Black II
- Chocolate OG Square T-Shirt - Brown
- Chocolate ABEC 5 Bearings - Red
- Chocolate Swiss Bearings - Red/White
- Chocolate Chunk Grip tape - Black
- Chocolate Herrera Trompo Skateboard Deck - 8.50"
- Chocolate Aikens Chocolucci Loveseat+ Skateboard Deck - 9.00"
- Chocolate Alvarez Mandala Skateboard Deck - 8.25"
- Chocolate Herrera Trompo Skateboard Deck - 8.375"
- Chocolate Capps OG Script Skateboard Deck - 8.50"
- Chocolate Aikens OG Script Skateboard Deck - 8.50"
- Chocolate Alvarez Mandala Skateboard Complete - 8.25"
- Chocolate Aikens OG Script Skateboard Complete - 8.50"
- Chocolate Herrera Trompo Skateboard Complete - 8.375"
- Chocolate Herrera Trompo Skateboard Complete - 8.50"
- Chocolate Capps OG Script Skateboard Complete - 8.50"
- Chocolate Aikens Chocolucci Loveseat+ Skateboard Complete - 9.00"
- Chocolate Ledge Skate Wax - Red
- Chocolate Trahan Big Crown Skateboard Deck - 8.25"
- Chocolate Herrera Dream Darlings Skateboard Deck - 8.00"
- Chocolate Herrera Dream Darlings Skateboard Deck - 8.50"
- Chocolate Trahan Big Crown Skateboard Deck - 8.125"
- Chocolate Alvarez Perdona Me Skateboard Deck - 8.25"
{% for product in loader.activeProducts %}
{% for banner in collectionBanners %}
{% if Filters.native.size > 0 and banner.sub == false %}{% continue %}{% endif %}
{% if banner.position == product.position %}
{% if banner.apply_whole %}
![]()
{% else %}
![]()
{% endif %}
{% endif %}
{% endfor %}
{% endfor %}
{% assign display_wishlist = true %}
{% for tag in Wishlist.data.exclusions %}
{% if product.tags contains tag %}
{% assign display_wishlist = false %}
{% endif %}
{% endfor %}
{% if product == blank %}
{% assign product = Product %}
{% endif %}
{% if display_wishlist %}
{%- if wishlist == blank -%}
{% assign wishlist = Wishlist.data.items | map: 'handle' %}
{% if wishlist[0] == null %}
{% assign wishlist = data.items | map: 'handle' %}
{% endif %}
{%- endif -%}
{%- assign p_title = product.title | replace: '"', '”' -%}
{%- capture wishlist_add -%}
event.preventDefault();
Wishlist.add({
handle: '{{ product.handle }}',
type: '{{ product.type | escpae }}',
image: '{{ product.featured_image }}',
{%- if variant -%}variant: {{ variant.id | json }},{%- endif -%}
title: `{{ p_title }}`
});
[this, _n.sibling(this, '.wishlist__button')].forEach(function(button) { button.classList.toggle('dn')});
{%- endcapture -%}
{% endif %}
{% assign productImage = product.featured_image %}
{% assign hoverImage = product.hover_image %}
{% assign hoverVideo = product.hover_video %}
{% assign hoverExternalVideo = product.hover_external %}
{% capture productImageRepsonsive %}
{%- if productImage != blank -%}
{%- if product.featured_image_width > 180 -%}{{ productImage | img_url: '180x' }} 180w {{ 180 | divided_by: product.featured_image_aspect_ratio | round }}h,{%- endif -%}
{%- assign image_size = product.featured_image_width | append: 'x' -%}
{{ productImage | img_url: image_size }} {{ product.featured_image_width }}w {{ product.featured_image_height }}h
{%- endif -%}
{% endcapture %}
![{{ product.title }}]()
{% capture hoverImageRepsonsive %}
{%- if hoverImage != blank -%}
{%- if product.featured_image_width > 180 -%}{{ hoverImage | img_url: '180x' }} 180w {{ 180 | divided_by: product.featured_image_aspect_ratio | round }}h,{%- endif -%}
{%- assign image_size = product.featured_image_width | append: 'x' -%}
{{ hoverImage | img_url: image_size }} {{ product.featured_image_width }}w {{ product.featured_image_height }}h
{%- endif -%}
{% endcapture %}
{% unless hoverVideo != blank or hoverExternalVideo != blank %}
{% if hoverImage != blank %}
{% unless product.tags contains 'Graphic Overlay' or product.hover_image_alt contains 'swatch' %}
![{{ product.hover_image_alt }}]()
{% endunless %}
{% endif %}
{% else %}
{% if hoverVideo != blank %}
{% elsif hoverExternalVideo != blank %}
{% endif %}
{% endunless %}
{%- if product.member_exclusive contains 'coming_soon' or product.member_exclusive contains 'member_active' -%}
{%- assign year = product.member_end | split: '/' | last | prepend: '/' -%}
{%- assign date = product.member_end | remove: year -%}
{%- if product.member_exclusive contains 'coming_soon' -%}
{%- assign year = product.member_start | split: '/' | last | prepend: '/' -%}
{%- assign date = product.member_start | remove: year -%}
{%- endif -%}
{%- capture member_active_text -%}CCS+ Exclusive through {{ date }}{%- endcapture -%}
{%- capture coming_soon_text -%}CCS+ Exclusive starting {{ date }}{%- endcapture -%}
{%- assign member_text = member_active_text -%}
{%- if product.member_exclusive contains 'coming_soon' -%}
{%- assign member_text = coming_soon_text -%}
{%- endif -%}
{{ year }}
{{ date }}
{{ member_text }}
{%- endif -%}
{% assign crop = 'crop_height=64&crop_left=430&crop_top=472&crop_width=64' %}
{% if 'Skateboard Deck, Skateboard Complete' contains product.type %}
{% assign crop = 'crop_height=64&crop_left=230&crop_top=472&crop_width=64' %}
{% endif %}
{% for badge in productBadges %}
{% if product.tags contains badge.tag and badge.tag != 'more-colors' %}
{% if product.reviews %}
{% assign to_half = product.reviews.rating | round:1 | divided_by: 0.5 | round | times: 0.50 %}
{{ badge.collection_badge }}
{% endif %}
{% endfor %}
{%- assign option_value_data = '' -%}
{%- for option in product.options_with_values -%}
{%- if option.name == 'Title' %}{%- continue -%}{%- endif -%}
{%- unless siblingRange[product.type] contains option.name -%}{%- continue -%}{%- endunless -%}
{%- if option.values.size == 0 -%}{%- continue -%}{%- endif -%}
{%- assign option_values = option.values | sort -%}
{%- if option.values.size == 1 -%}
{%- assign option_value_data = option_values | first -%}
{%- else -%}
{%- assign option_values_last = option_values | last -%}
{%- assign option_value_data = option_values | first | append: ' - ' | append: option_values_last -%}
{%- endif -%}
{%- endfor -%}
{%- if option_value_data == '' and siblingRange[product.type] contains 'Title' -%}
{%- assign title_segments = product.title | split: ' - ' -%}
{%- endif -%}
{{- option_value_data -}}
{% for tag in product.tags %}
{% if tag contains 'Vendor' %}
{% assign vendor_tag = tag | remove: 'Vendor:' %}
{% assign vendor_collab = vendor_tag | append: ' x' %}
{% break %}
{% endif %}
{% endfor %}
{% if product.siblings.size > 0 %}
{% assign productTitle = product.title | split: ' - ' | first %}
{% else %}
{% assign productTitle = product.title | remove: product.type | split: '-' %}
{% endif %}
{% assign productTitle = product.title | split: ' - ' | first %}
{% unless product.title contains vendor_collab %}
{% assign productTitle = productTitle | remove: vendor_tag %}
{% endunless %}
{% if vendor_tag != blank %}
{{ vendor_tag }}
{% endif %}{{ productTitle }}
{% assign discount_amount = product.price | divided_by: product.compare_price | times: -100 | plus: 100 | round %} {%- capture discount_text -%} [discount]% off {%- endcapture -%}
{%- if compare_min < compare_max -%}
{%- assign before_text = 'From ' -%}
{%- endif -%}
{%- if product.compare_price > product.price and discount_amount > 10 -%}
{{ before_text }}
{{ product.price | money }}
{{ product.compare_price | money }}
{%- else -%}
{{ product.price | money }}
{%- endif -%}
{%- if discount_amount > 10 -%}
{{ discount_text | replace: '\[discount\]', discount_amount }}
{%- endif -%}
{% for i in (1..5) %}
{% endfor %}
({{ product.reviews.count }})
{% endif %}
{% unless total_pages == 1 or total_pages == 0 %}
{% endunless %}
{% assign active = 'dim' %}
{% if current_page == 1 %}
{% assign active = 'o-50 pointer-none' %}
{% endif %}
{% for i in pages %}
{% assign pageoffset = current_page | minus: i | abs %}
{% if pageoffset != 0 and pageoffset != 1 and pageoffset != 2 pageoffset != 3 %}{% continue %}{% endif %}
{% assign active = '' %}
{% if current_page == i %}
{% assign active = 'brand' %}
{% endif %}
{% assign last_page_shown = i %}
{% endfor %}
{% assign active = 'dim' %}
{% if current_page == total_pages %}
{% assign active = 'o-50 pointer-none' %}
{% endif %}
{% if last_page_shown != total_pages %}
...
{% endif %}
Loading Products
Chocolate Skateboards has long felt like the little brother or cousin to Girl Skateboards. Not that Chocolate played second fiddle, but instead, it felt related to Girl. This has everything to do with the fact that the two shared videos like Mouse and Goldfish, but mostly because Girl and Chocolate were initially just companies housing one skate crew. Chocolate, like Girl, did an amazing job of developing its personality. One of its first advertisements, a series of portraits of its riders, is one of the most iconic images to come out of 90’s skateboarding.
Chocolate’s unique approach to the business of skateboarding, which essentially was building a company with your friends are two of the biggest contributing factors to why Chocolate has been around for over 20 years.